PR Manager - Luxury Watch Brand (Part Time 18 hours)
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| Job Type | Permanent Part Time |
| Location | London |
| Area | London, England |
| Sector | PR/Marketing |
| Currency | GBP |
| Start Date | asap |
| Job Ref | PRLON1 |
| Job Views | 161 |
- Description
- Main Function
Responsible for creating and managing the PR and Events strategy for this highly recognised watch brand for the UK and Ireland.
Key Responsibilities
Develop a clear understanding of each brands audience and its relevant media landscape
Management of the press sample collection and all editorial photo-shoots – ensure the relevant products are represented correctly in the key media within an appropriate timeline
Maximise editorial coverage through special stories and events – feature pieces and profile stories for the brands
Ensure excellent media relationships within key media, with frequent communication and regular meetings
Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market
Work closely with the Marketing Manager and Brand Manager for each brand, to create an effective public relations strategy to reach both existing and potential consumers, supporting retail, ensuring reputation and maximising editorial coverage in the UK
Manage the distribution of press releases, and images to agreed media
Create a close working relationship with the brand HQ’s to ensure correct and smooth communication with the media
Request and manage requests for interviews with senior executives, working closely with the Head of Communications
Develop a thorough understanding of the brand product
Events
Co-ordinate and facilitate all brand media PR events, liaising with the Brand team and HQ to ensure that needs are fulfilled
Responsible for the creation of an annual events strategy working in line with the marketing objectives, managing the delivery of all press events, and ensuring excellent editorial results
Demonstrate an ability to work effectively within the budgets set for events
Analysis
Maintain press clippings folders for archive, updating on a regular basis
Compilation and presentation of monthly press clipping reports for the brand teams and relevant HQ’s
Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives with Head of Communications
Provide regular PR activity updates to the Head of Communications and work in line with the objectives set
Other
Be prepared to travel as needed, supporting international events for the brands with attendance and editorial results in the UK
Skills for the role
Experience within brand PR and Events
Proven time management skills and the ability to create and manage strategies
Excellent media contacts, and the ability to develop and strengthen new relationships relevant for the brands
An ability to work with different teams, and to demonstrate a flexibility to work across many projects at the same time under pressure
Experience within the watch and jewellery industry an advantage
A proactive attitude to generating press coverage essential
Excellent organisational and administrative skills
A good standard of IT expertise