PR Manager Luxury Watch Brand UK

2021-11-04 16:41:382022-02-01Jewellery Stylist Recruitment
Job TypePermanent Full Time
AreaLondon, England
SectorPR/Marketing
SalaryGreat salary package
CurrencyGBP
Start Dateasap
Job RefPres4
Job Views132
Description
Main Function 

Responsible for managing all PR activity for the brand within the UK and Ireland. Create and manage a successful PR and Events strategy for the brand in the UK and Ireland. 

KEY RESPONSIBILITIES 

Communications 

Working closely with the Marketing Manager, implement the brand’s communication strategy across all platforms within the local market (UK & Ireland), to include – product, brand awareness and customer acquisition, delivering tactical plans that will boost sales 
Develop an internal (team and London boutique) and external (press, retailers) communication strategy, focusing on key messaging, product and partnership events 
Create and deliver a yearly programme of PR events linked to key sponsorships that would successfully support the brand’s key messaging 
Working with HQ in Switzerland, ensure clear messaging and quality throughout in-house collateral and external communications produced 
Ensure internal team are kept abreast of best practices and the latest communications 
Maintain press clippings folders for archive, updating on a regular basis 
Compilation and presentation of monthly activity reports for the brands teams and relevant HQ 
Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives 
Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK/Irish market 
Ensure PR budgets are managed carefully and in line with the brand requirements 

Media Relations / PR 

Strengthen relationships for the brand with the key media, with daily communication and regular meetings 
Respond to all PR enquiries quickly and efficiently 1 
Act as an ambassador for the brand attending all necessary external events and ensuring first point of contact for all press enquiries 
Be proactive, keeping relevant press/media aware of new developments at all times 
Maximise editorial coverage through special stories – feature pieces and profile stories for the brands products, ambassadors, brand partners 
Be aware of all product placement opportunities across all key media titles and platforms 
Organise press trips, accompany journalists (on UK, Ireland and selected international trips) to ensure coverage is maximised in the UK 
Invite, host and supervise press at UK and Irish brand events and sponsorships 
Develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level 
Writing 

Prepare press packs supplied by HQ and distribute accordingly 
Write press releases for UK events and launches 

Internal Liaison 

Create and maintain close relationships with internal departments at HQ
English text proof reading for HQ
Attend product/press briefings at HQ in Switzerland whenever necessary
Attend the Sales Salon and conduct press appointments showcasing new products 

Administrative Support 

Oversee and carry out all product shoot procedures arranging all logistics and care of product 

PROFILE 

Experience of working with PR for luxury brands (in-house or agency) 
Degree level education with superb writing skills
Exceptional communication skills
Excellent attention to detail and organisational skills 
Strength of character and calm under pressure
Capacity to multitask, be proactive and find solutions
Existing relationships with both press and VIPs
Knowledge of digital and social media PR
Team player with proven ability to build and maintain relationships  
Driven, focused and willing to go the extra mile
Fluent in English, French an advantage but not essential 
 
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