PR & Marketing Manager Luxury Watch Brand
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| Job Type | Permanent Full Time |
| Area | London, England |
| Sector | PR/Marketing |
| Salary | good basic plus bonus |
| Currency | GBP |
| Start Date | asap |
| Job Ref | luc3 |
| Job Views | 475 |
- Description
- Responsible for creating and managing the Public Relations and Events strategy for this amazing luxury watch brand in the UK. Act as an ambassador for the company, maximising awareness of all brand launches and activities, and ensuring that the brand has excellent relationships with the media and all target audiences.
The planning and management of all Marketing and Communications functions and budgets for the brand. Including direct brand management, media relations, brand positioning, product/store launches, multi-channel and coop advertising.
Key responsibilities - PR
Develop a clear understanding of the brand audience and its relevant media landscape
Management of the press sample collection and all editorial photo-shoots – ensure the relevant products are represented correctly in the key media within an appropriate timeline
Maximise editorial coverage through special stories and events – feature pieces and profile stories for the brands
Ensure excellent media relationships within key media, with frequent communication and regular meetings
Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market
Work closely with the Brand Manager and Head of Communications to create an effective public relations strategy to reach both existing and potential consumers, supporting retail, ensuring reputation and maximising editorial coverage in the UK
Manage the distribution of press releases, and images to agreed media
Create a close working relationship with the brand HQ’s to ensure correct and smooth communication with the media
Request and manage requests for interviews with senior executives, working closely with the Head of Communications
Develop a thorough understanding of the brand product and technical developments
Press release / copy writing as requested by brand HQ
Key Skills
Strong Brand PR and marketing experience preferably in the luxury sector, with budget responsibility
Knowledge of the watch/jewellery industry is preferred
Experience in events management
Strong team player with excellent communication skills
Attention to detail
Ability to build relationships with the marketing departments of the wholesale network
Flexible approach to work and willing on occasion to stay away from home and make some international trips.
Full job spec provided for suitable candidates