E-Commerce Manager Luxury watch Brand
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| Job Type | Permanent Full Time |
| Area | London, England |
| Sector | Ecommerce |
| Salary | Good basic salary plus bonus |
| Start Date | asap |
| Job Ref | ECOM988 |
- Description
- E-Commerce Manager required for a luxury watch brand in London. This is a watch brand that most would aspire to work for.
Main Function
Day-to-day management of the e-commerce website
Collaborate with all relevant departments to ensure successful e-comm activity
Work with design agency to continuously look to improve the UX (user experience) on the site.
Control and optimise the digital strategy and customer experience
Key Tasks
Day-to-day management of all the Digital activity of the website (display of watches, returns and exchanges, payments, customer contact via phone and email...), in terms of sales and customer service.
Ensure that the e-commerce website activities are in line with the local and international marketing plan. Cooordinate this with the relevant marketing and PR responsbilities.
Coordinate between Swiss and Local IT to ensure the performances of the website.
Controlling and optimising the digital strategy across all online channels and the customer
experience:
Daily monitoring and update of all the products and content on the ecomm website.
PPC / SEM / retargeting: daily monitoring and optimisation of the campaigns. SEO: implementation of SEO best practices, optimisation of the website and the URLs, improvement of the ranking, management / update of the metas..
Advertising: follow up and coordination with media campaigns: display / programmatic / social media / CRM
E-comm website:
Managing the relationship with the customer (mail / phone / livechat / complaints / questions / stock...)
Validating orders (fraud checks, control of processes, cart abandonment...)
Reporting: daily analysis of sales / traffic and reporting on central KPI’s and any other statistics - Optimising: improve traffic / sales / KPI's / content / customer experience
AB Testing and User Interface optimisation: plan / implement / analyse AB Testing to improve the customer journey and the sales.
Managing the e-commerce assistant.
Key skills – Essential
Experience in digital marketing and ecommerce environment (agency or in-house)
Good command of:
Magento or other Content Management System (CMS)
SAP
Photoshop
MS Office Tools (Excel, Power Point)
Google Analytics
Google Webmaster
All things digital with a desire to learn: including but not limited to Facebook / Twitter / Instagram / YouTube / Google / Yahoo, apps, smartphones...
Preferable: basic understanding of: SAP / Html 5 / website administration
Excellent level in English (written and spoken)
Genuine Passion for customer, luxury / fashion and the Brands target audience & proven experience of dealing with customers
Good with data and attention to detail - customer analysis, segmentation, sales follow-up
Show a broad interest in technology and demonstrate a sensibility to good UX/design and data-driven user testing (eg AB and multivariate testing)
Goal oriented and performance driven
Detail oriented, ability to multitask, ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline drive