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BASEL WORLD MARCH 19-26 2015






Off to Basel World this year? Why not check out the Baselworld App?

This years must have is your digital resource that helps you optimally plan your visit to the show and use your time productively. It is organised in three sections for your comfort.

  1. ALL ABOUT THE SHOW: Location of the Brands (hall plans), their events, Information on the newscorner partners, and more.
  2. DAILY UPDATES Daily news, Baselworld Press releases and more.
  3. BEST OF BASEL: Tickets, travel, tourism and more.

Enjoy the enhanced features of the updated 2015 Baselworld app!

  1. The interactive navigation system guides you around the halls, helps locate exhibitors and even takes your from booth to booth as per your planned route. 
  2. With this service, you can read and make any annotations, notes or comments directly on the press release.
  3. Get push notifications for information you wish to receive on demand.

For iPhoneiPod Touch and iPad users:

iPhone iPad iPod Touch App

For BlackBerry users:

Blackberry

For Android users:

App Icon Android

 

Check out http://www.baselworld.com/en-US/Show/App2015.aspx for a video update!

Fashion at BASELWORLD

At BASELWORLD from April 25 to May 2, 2013, fashion editors and trend spotters will have the opportunity to discover the new watch and jewellery collections launched by the most eminent players worldwide.

Alongside renowned watch and jewellery manufacturers, such as Omega, Chopard, Rolex or Patek Philippe, a number of the world's most well-known fashion brands will also be exhibiting in Basel and giving visitors an initial peek at their new watch and jewellery lines. For several years now, a close bond has existed between BASELWORLD, the most important watch and jewellery show globally, and the leading fashion houses with their designers. This liaison has its roots in the early 1970s when Gucci was one of the first fashion houses to introduce watches of its own.

The link between fashion trends and designs in the world of fashion, on the one hand, and accessories like watches and jewellery, on the other, is evident in a large number of brands. Examples include the GG and Bamboo motifs at Gucci or the B watch from Fendi, which constitutes the ideal match for the famous Fendi B bag. In many of the luxury goods companies, including Hermès, Dior and Chanel, a constant flow of design and material-based inspirations takes place in both directions between the watch and jewellery collections and the company's remaining lines, with the result that they influence and complement each other in the ideal manner. A large number of the watches unveiled here captivate visitors with their accomplished French or Italian design and their perfected art of Swiss watchmaking.

While many of the collections shown at BASELWORLD reflect the major fashion trends and currents from the international catwalks, an influence in the opposite direction is also repeatedly in evidence. Yellow and rose gold have featured frequently at BASELWORLD over the past few years and are now being taken up by the big fashion house collections too. The wider fashion and design trends have similarly been influenced by the use of ceramics, titanium and PVD, as well as by the pavé technique for setting diamonds and the use of coloured stones.

Over the years, a large number of icons from the fashion world have been guests at BASELWORLD, including Vivienne Westwood and Diane von Fürstenberg. And this year once again, brilliant new designs and impressive creations from the most successful watch and jewellery brands and the biggest fashion houses will be enticing people to Basel.

www.baselworld.com

BASELWORLD - RIGHT ON TIME

NEW HALLS FOR BASELWORLD 2013 RIGHT ON SCHEDULE

The work on completing the new hall complex for the Basel Exhibition is running on schedule. The Watch and Jewellery Show BASELWORLD will be opening its doors punctually, as planned, on April 25, 2013. At the moment, the facade is being mounted and the interior fittings installed in what is now Europe's most modern exhibition infrastructure.

The building shell of the impressive new hall complex designed by the architects Herzog & de Meuron was finished in September 2012. Work is now in full swing on fitting out the interior of the 32-metre-high complex. The exceptional facade will be fully in place by the end of the year. For BASELWORLD 2013, Hall 1 will thus be extended to a length of 420 metres on three exhibition storeys, giving 141,000 m2 exhibition infrastructure of the very highest quality. A total of CHF 430 million has been invested in this project. The joined-up exhibition surfaces in the new halls make the exhibition site more compact and hence also ensure greater comfort and convenience for the visitors to BASELWORLD.

Since BASELWORLD 2012, the old halls have been demolished and a total of 3500 tons of steel girders, 45,000 m3 of concrete and 5,200 tons of reinforcing steel have gone into the new complex. At times, up to eight fixed construction cranes and a further eight mobile cranes have been deployed on the construction site.

The new building complex is being handed over to the MCH Group, as its owner, on February 8, 2013. Following this, work will commence on assembling the spectacular stands for BASELWORLD 2013. The immense dimensions of the halls and the new stands will provide a splendid setting for the presentation of product innovations. This will further underline the uniqueness of the World Watch and Jewellery Show and its significance as the most important industry event.

Image courtesy of BASELWORLD

www.baselworld.com 25th April 2013 - 2nd May 2013