LINDE WERDELIN UNVEILS ENHANCED FEATURES IN OKTOPUS II - DOUBLE DATE DIVE SERIES OF 88
Since its concept introduction at BaselWorld 2012 in March, LINDE WERDELIN has perfected the final realisation of the Oktopus II - Double Date with subtle yet important enhancements to further enrich the owner experience in sight and touch.
"These subtle final modifications emphasise our sense of perfection and mark the completion of our challenge to redefine what a dive watch in use with a dive instrument should be now and in the future," Morten Linde.
NEW YORK, Aug. 1, 2012 /PRNewswire/ -- TW Steel, the international watch brand 'Big in Oversized Watches', celebrated the unveiling of its Kelly Rowland CEO Tech Special Edition timepieces on Tuesday, 31st July, with a spectacular VIP event in New York with Kelly Rowland centre-stage to see the watches she co-designed finally revealed.
The Top of the Standard at The Standard Hotel in New York's fashionable meat-packing district played host to the global launch, which was hosted by TW Steel's co-owner and CEO, Jordy Cobelens. As guests enjoyed a typical 'Big Time' night out in the company of 'The Watch in Steel', music was provided by Steel Entertainment Group – the official entertainment division of TW Steel.
Despite the stunning Manhattan location, the pumping sounds and the unleashing of fireworks, the star attractions on the night were undoubtedly the timepieces designed in partnership with Kelly Rowland - the Grammy Award winning singer having been announced as a worldwide ambassador for TW Steel last December. Both Kelly Rowland CEO Tech executions, CE4006 (44mm) and CE4007 (44mm), simply radiate flare and showcase the singer's love of distinct styling and her passion for her favorite colors, pink and blue. Featuring 56 stunning zirconia baguettes, in either pink or blue, both watches house a chronograph movement with a sandblasted case complete with AA-grade PVD rose gold plating. Kelly's signature then adorns the case back on each timepiece which is presented in a luxurious CEO watch box.
"It's been a fantastic night here in New York and we're delighted to finally unveil to the world the watches designed with Kelly," commented Jordy Cobelens, CEO of TW Steel. "We talked about collaborating back in December as we know Kelly has such a strong sense of style and loves to make a statement.
"The pieces which now bear her name are truly amazing, they're bold but remain elegant and of course they're true to TW Steel's DNA by being oversized. Kelly connects to so many people and we've been able to celebrate that tonight here in New York. We look forward to taking her timepieces into the market now where I'm sure they'll have massive appeal."
"I have to echo Jordy's statement about it being an amazing event to debut my first TW Steel watches," enthused Kelly Rowland. "I know from previous experience that TW Steel does everything 'Big Time' and tonight was no exception at The Standard, especially with that outstanding firework display. For me it's amazing to finally share with everyone the watch designs we worked on together and to see everyone's enthusiasm for them. I simply love how they look, they're both exciting and stylish which was my goal all along."
'Big in Oversized Watches' since 2005, TW Steel is a family-owned company, led by co-founder and CEO, Jordy Cobelens (29) – who was named Ernst & Young's '2011 Emerging Entrepreneur of the Year' in the brand's native Holland. Now an international lifestyle brand available in 100 countries worldwide, TW Steel is also the 'Official Timing Partner' to Lotus F1 Team in Formula One. www.twsteel.com / www.kellyrowland.com
Commencing on September 20, 2012 the creative daring of this great jewellery Maison will be brought dazzlingly to light in the Arts Décoratifs Nave with over 400 pieces that have perpetuated the renown of Van Cleef & Arpels since 1906. These prestigious creations will be shown with archive documents and drawings, in an exhibition design by Jouin-Manku. The history of Van Cleef & Arpels is studded with technical inventions passed down by its craftsmen and crafts women from generation to generation. It is this knowledge, kept secret and combined with imagination and very free sources of inspiration that underpins this formidable profusion of forms and models. All the pieces have been researched and dated for this exhibition, so that the chronology of their creation can be precisely retraced for the first time.
Jewellery can crystallise the most intimate and personal emotions and stories, and many are the clients who have developed a veritable passion for Van Cleef & Arpels’ creations. Certain pieces are linked to the destinies of personalities, including queens and princesses: the court of Iran and princesses Fawzia, Soraya and Empress Farah Diba, the Maharani of Baroda, the Duchess of Windsor and Princess Grace of Monaco, to name but a few.
The art of Van Cleef & Arpels has captivated countless stars, including Elizabeth Taylor and Maria Callas, and marked the history of high society from the Roaring Twenties to the Fifties, and from the jet set in the 1970s to the celebrities of our media era. Creative originality, the constant quest for perfection and a taste for technical innovation are the hallmarks of the Van Cleef & Arpels style. The care taken over volumes, reliefs and proportions, and the choice of precious and fine stones and their brilliance, are the keys to the elegance and sophistication of Van Cleef & Arpels jewellery.
Van Cleef & Arpels’ L’Art de la Haute Joaillerie exhibition will be held at the Arts Décoratifs from September 20, 2012 to February 10, 2013.